We build, we fund, we launch info businesses.

Capital, marketing and sales under one roof, in Europe and the United States. From the first ad to the signature.

Apply as a frontman How we work
0

markets, Europe and the United States, run by one structure

0

of the sales on the latest launch came from cold traffic

0

from the decision to the first live session, funnel and sales included

0

clients closed in one month on the latest launch in Europe

What sells is not the face on stage. It is the structure behind it. A well-built offer, a funnel that holds, live sessions that change what people believe, a pitch in the right order and a team that closes on the phone. We built, funded and measured that structure on our own launches, across two markets. Today we put it behind people with real expertise and an audience that listens.

Two markets. One structure.

United States

Cold-traffic info businesses.

Educational and digital products sold to an American audience, with fully paid acquisition and our own capital. It is the laboratory: every format we bring to a launch in Europe was tested there first, with our own money.

Language
English
Acquisition
Paid only
Capital at risk
Ours

Europe

Info business launches.

High-ticket programs sold through live sessions and a sales team on the phone. The group brings the capital, the marketing and the sales. The frontman brings the expertise and the face.

Latest launch
29 clients in a month
Core offer
High ticket
Source of sales
100% cold traffic

In house

Media, production and sales.

No outside vendors on the chain that decides the result. Media buying, copy, video, pages, tracking and the sales team are departments of the group.

Content
Copy, video, pages
Channels
Meta, Google, Bing
Sales
In-house team

One launch, from the first ad to the signature.

Six blocks in a fixed sequence. Each one produces the input for the next, and the order is what matters.

Ideal client and offer

Who actually buys, how they describe it and what they can spend. Then the offer: components, price, guarantee and number of seats.

Output: buyer profile, complete offer

Positioning

The thesis that holds the whole message together and makes the frontman different from anyone saying the same things.

Output: thesis, mechanism, core promise

Acquisition

Pages, video, campaigns and tracking. We buy the traffic with our own budget, sized to what the system can actually handle.

Output: live funnel, traffic running

Live sessions and pitch

Written word for word, slides included. The frontman brings the face and the expertise. The script is ours, and it is rehearsed first.

Output: scripts, slides, timed pitch

Sales and closing

Our team talks to people before, during and after the sessions, handles objections and closes on the phone. We deliver clients, not leads.

Output: clients

Next edition

Every edition brings a new audience, new proof and a wider catalog. We build a company that grows, not an event that sells.

Output: the next edition, bigger

The latest launch: 29 clients from an audience that had never heard of the frontman.

A personal brand two months old, no existing list, no products in the catalog. In three weeks the group built the positioning, the offer, the funnel, four live sessions and the sales process. 100% of sales came from cold traffic.

0leads collected in fourteen days
0live attendees at the first session
0clients on the high-ticket core offer
0live sessions, written word for word

Built in three weeks

  • PositioningThesis, mechanism and core promise for an audience that had never heard of the frontman.
  • OfferComponents, a high-ticket price, a guarantee and a closed number of seats.
  • FunnelPages, video, campaigns and tracking. Traffic started fourteen days before the first live session.
  • Four live sessionsWritten word for word, slides included, with the pitch on the third night.
  • SalesSalespeople on the phone before and after the pitch, then the recovery phase.

Two founders, one structure.

Co-founder, Marketing

Mattia Tessaro

Positioning, offer architecture, funnel, session scripts and pitch. Over five years in the business, across Europe and the United States.

  • Media buying and campaign management
  • Copywriting and sales content
  • Video production and editing
  • Design, pages and technical setup

Co-founder, Sales

Nicolò Palumbo

Sales process, objection handling, closing. Builds and trains the team of salespeople that follows every lead, from the first message to the signature.

  • Closers specialized in high-ticket offers
  • Setters for booking and qualification
  • Tutors following the audience one to one
  • CRM, tracking and sales KPIs

We run a careful selection process.

On every project we commit capital, structure and weeks of work. That is why we open a few projects at a time, and choose them on five criteria.

  1. A result you know how to produceAnd can prove, with cases and numbers.
  2. An audience that answers youEven a small one. We buy the rest.
  3. Care for the people who joinWhoever buys gets followed properly.
  4. Presence on cameraYou run the live sessions.
  5. The weeks it takesThe build demands full attention.

Your expertise is worth a company.
We build it, we fund it, and we make it grow.

A forty-five minute conversation. By the end, we both know whether it makes sense.

Apply as a frontman